Success Case
The Retail Revolution
From Black Friday Challenges to the Highest Revenue in 65 Years.
The global retail market is a vast and diverse landscape valued at approximately $29 trillion in the last years, with regions like Asia-Pacific and Europe contributing significantly. The United States is home to one of the world’s largest and most dynamic retail markets. According to the U.S. Census Bureau, retail sales reach over $6.6 trillion per year, driven by strong consumer spending and a resilient economy. The market includes a wide range of sectors such as grocery, fashion, electronics, home goods, and luxury products. According to Gartner, in addition to these priorities, investing in cybersecurity and managing e-commerce costs and risks are essential to standing out in an ever-evolving sector.
Colombo, one of Brazil’s largest retail chains with over 65 years of history, is a market leader in home appliances, furniture, and electronics. To overcome challenges during high-demand periods such as Black Friday and Christmas, the company relied on Octafy’s expertise to modernize its infrastructure and implement cutting-edge technologies, ensuring agile and secure operations with service excellence.
The retail sector faces critical challenges during peak demand periods like Black Friday, including a lack of scalability, complex data management, and the need for security against cyberattacks, all while striving to offer a fast and personalized shopping experience.
Pure Storage provides the retail sector with a high-performance infrastructure, enabling near-instant analysis of large data volumes and efficient personalization of the customer experience. With AI support, the solution delivers fast and accurate insights, increasing conversions and customer loyalty.
The infrastructure is secure, compliant with regulations such as LGPD and PCI DSS, and the Evergreen model ensures continuous updates without downtime. Data compression optimizes storage, while scalability ensures consistent performance even during demand peaks, protecting brand reputation and enhancing the customer experience.
With specialized consulting, infrastructure modernization, and continuous management provided by Octafy, Colombo not only ensured operational continuity during high-impact events like Black Friday but also achieved significant advancements in efficiency and security. The optimizations reduced operational costs and enhanced the shopping experience, making it faster and more personalized for customers.
Today, Colombo is better prepared than ever to face the challenges of physical and digital retail, drive innovation, and grow confidently. This success is reflected in the highest revenue in the company’s 65-year history.
